Analysing title credits

SE7EN (1995) title order:

• Distributor
• Production Company
• Director
• Main Actors
• Title
• Actors
• Casting by
• Music
• Costumes
• Edited
• Production Design
• Co-Producers
• Co-Executive producers
• Executive producer
• Writer
• Director

Sin City (2005) title order:

• Title & Director
• Actors
• Story based on
• Casting director
• Line producer
• Shot & cut
• Music
• Executive producer
• Produced by
• Special guest director
• Director

Looking at these title sequences is interesting as it gives me a good insight as to how i can use credits in my opening scene. I noticed that the credits revolve around how sound is used; for example, if somebody is talking there will not be any credits as it is almost a distraction from what is already going on. Also the director is usually mentioned twice in the credits, the first time some where around the beginning and the next time is at the very end. The credits are also used to the beat of the background music which makes it flow into the scene that is showing. It is again interesting to notice the comparisons of where the credits are put into the opening. Some credits are put in blank shots between scenes whereas others are placed where appropriate in scenes where other things are going on at the same time. 

My target audience

My target audience is being based around younger people from teengers up to people in the mid to late twenties. We are trying to focus our product to aim it at 'adrenaline junkies' people that like the thought of the unkown and curiosiuty. Our target audience however is a 'mainstreamer' and does also like security. They are confident, respected, cleaver, witty yet lives not knowing what they want to acheive in the future. We are looking at people who are 'Tribed Wired', free spirited that like to whatch genres, like or similar to ours and put themselves in the position of the main character. An audience that can watch the film and try to work out what is going on themsleves, giving themselves hope that they are right to how the film ends.

Defining target audiences: the mass market

When looking at target audience you must difine it in appropriate termonology and by looking into theories that marketing companies use in real life. Using the theories they gain a better understanding of what to use and look for when marketing new products.This is praticually true for advertisers, whom of which led the way in targeting groups of consumers. To investigate exactually how large their share of market research was television companies and advertisers pioneered new techniques of market research which involved quantitative surveys where they attempted to count how many people they reached. An example of this was television ratings which still has an enormous effect on workings of T.V stations. 


One way of defining target audience is through class or income bracket/status. This is a more dated method as it does nto give us a great deal of information other than the kind of job the main wage-earner of the household has. My choosen target audience fits in with the 'people at lowest level of income'. They are unemployed, student, casual worker. This makes them inocme bracket 'E'. However my choosen audience I feel would come from a well together middle class family which would then differ the status of what they may be as middle class in income bracket 'B'. This clearly shows that this method does not give very accurate resaults and for that reason is often not used as much as it once was.

Another method of defining target audience was 'Young and Rubicam's Four Consumers'. Due to the concept of class becoming less and less fashionable advertisers beging to think about other ways they could use and this is one they came up whith. It is split up into four different cateogaries that are not based on salary statistics but on how the person goes about using the money they earn. This is less statistical and more about personality. I feel that my target audience is a 'mainstreamer' this is simply becasue they likes security and being part of a group. Beign part of the group my doing what they do, wearing what they want to wears and by acting the way they want to act. This is not a bad category to be put in as it does take up 40% of the population but this also plays a big part on their age. The opposite to my target audience would be 'Reformers' who defiene themselves by their levels of self-esteem and self-fulfilment.

And finally the last concept of defining target audience is by using the 'LifeMatrix'. The 'LifeMatrix' is a more modern approach to targeting audiecne. The 'LifeMatrix Tool' was launched by MRI and RoperASW, it defines ten audience cateogaries, centered both around values, attitidues, beleifs and more fundimental demographic audience cateogaries. There are ten cateogaries each summaries the differnet aspects of people to then match them. This is a great way for advstisers when introduce new things into the market. My target audience is 'Tribe wired' this means that they are free-spirited and a creative young single however thier family may seem like 'Dynamic duos' that are Hard-driving, High-involvment. 

Guidance rating questionnaire

What do you think the typical rating for a murder mystery film would be?

a.)  U

b.)  PG

c.)   12

d.)  12A

e.)  15

f.)    18

Tally chart results

We asked 10 sixth formers what they thought and the results showed…

 U :    0

PG:   |

12:    ||||

12A: |

15:    ||||

18:    0

The results showed that most students thought that between the ages of 12 ands 15 was the appropriate age for murder mysteries. When we asked a couple of students why they thought this, they answered that they thought at the age of 12-15 you are old enough to understand the storylines, and also to witness moderate violence and gore.

Props

The cabinet used in our office scecne.
 This is the trilby that the murderer and the detective wears.
 This is the gun that the murderer used at the opening scene. It is also in the file with the murder case.
 This bath will be used at the beginning of the opening scene where the victim will be lying in it dead.

Initial ideas for characters

These are ideas of suspects that we may use in the film. Each character will play a small part. Each character may change throughout the progress of our opening film. At the moment these are the characters we will use to start our opening scene. The suspects will be used throughout the rest of the film however we will only use them for this task in the first 2 minutes. We only need around five suspects and these will be seen to close the opening scene. The reason for choosing this group was purely based on the look we are trying to achieve for the suspect. The suspects need to look sinister and the audience needs to feel suspicious and hopefully uncomfortable by there presence. When we decide on whom we shall use they will play this part.

Ideas for locations

We have been researching ideal locations for our film opening, we have looked around several places such as buildings in town or bathrooms in our houses for the opening scene, we feel that these locations create the right atmosphere for our film. There are some useful places around the school that fits in with our ideas. For example the school corridors are long and have the effect of a hotel corridor, which is the kind of location we are looking for. Also we found a ict classroom and studies in our houses that may be suitable for our office scene.  These locations are not definate, just ideas for our research into locations.